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Using the Campaign Manager |
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USING THE CAMPAIGN
MANAGER
No, Hire Success is not for managing political campaigns, although it would be nice it have the Personality Profiles of some politicians before we went to the polls. You, however, may be called to manage other campaigns in your company to recruit and hire employees for key positions. The decisions you ultimately make about the Applicants you hire and/or the Employees you promote within your organization, may at times seem like you're involved in a political campaign.
One of the primary purposes of use a Personality Profile, like Hire Success, is to help remove the "subjectivity", and often some "politics", out of the hiring promotion process and interject more "objectivity" to help build the best team that will allow your company to excel in every area. As humans, objectivity is very difficult, but technology helps evaluate each individual based on their own merits and what they can contribute without the emotion and inconsistency that often plays a key role in our hiring and promotion mistakes.
Helping us achieve this goal, is the Hire Success System with its rich array of tools to help you quickly and easily manage this process. If you are unsure of what a "Campaign" is, please read the section: "What is a Campaign? ". The first step is to "Create a New" Campaign for each new job or hiring campaign in which we embark. This helps us keep track of how many people responded to the advertising or recruiting effort that were otherwise "qualified" for the job. Going back, from time to time, and reviewing the most common Personality Types that applied for the position can often reveal how effective we were in developing the advertising campaign. If you seem to be attracting the wrong types with your ad, review the words you chose for the ad and see if your inadvertently "baited" the ad to attract a type you weren't looking for.
For example, if you have a "fast paced" job where you want fun, outgoing people and work is like a party, you'll probably want "B" personalities. Ads that use some of those adjectives, like "fun", "meet new people", etc., will attract "B" types and probably repel the Personality Types who would be appalled at such an environment. However, if the job requires deep thought and a very serious and technical environment, a description like "fun", "exciting", "party atmosphere" would attract the wrong types. Click here to learn more about each of the 4 Basic Personality Types .
CREATE A NEW CAMPAIGN
MENU OPTION: Choose "Campaign Manager", then "Create a New Campaign" or use the
TOOLBAR: (see illustration above) and choose the "Create New" button under "Campaign Tools".
A blank Campaign Editor Window (like example above) will appear. The "Required" fields are the Description and the ID (used as a file name). The Description should be a short "Title" type of description. The ID should be something short that you will recognize when looking at the File Name in a list. If you fail to fill out the ID, the System will create one for you using today's Date and Time with a ".cmp" file extension. The remaining information on the screen is for your own internal purposes only and is currently not used by the Hire Success System. Future System enhancements, may, however, take advantage of and use some of this information for reporting purposes.
TYPE OF CAMPAIGN:
To help you remember at a future date the extent of this hiring campaign, you can place a check mark in front of each type that applies. This is provided to help you remember the details of each campaign, especially if you hire similar positions for different regions or countries. You will want to keep track of the Applicants, or even the Employees being considered for this position in the Campaign so you can refer back to this information, especially if you are trying to analyze the effectiveness of each campaign. Even if you have several campaigns over time for the same position, let's say "Sales Representative", you may be looking for different Personality Characteristics for a Sales Representative in New York City than another in Kansas City, or Seattle.
CAMPAIGN START AND END DATES:
You should enter the date the first ad campaign for this position was started, and an End Date representing the "Target" date you wanted to complete the Campaign and have made a hiring decision. If that date changes for any reason, you can simply use the "Edit Current" button to edit the Campaign Information at any time.
NOTES: An area is also provided for you to keep notes related to this Campaign. You may enter as many lines of text as you like. Use the "Enter" key to move your cursor to a new line, otherwise the system will continue to scroll to the right as you type.
SAMPLE OF A COMPLETED
SCREEN:
Above is an example of what a screen might look like completely filled out for a Sales Manager position. Note, the file name under which this will be saved is "SalesMgr.cmp", in other words, the "ID" field plus the ".cmp" file extension. Choosing descriptive file names will help you quickly and easily identify the files after they have been saved.
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